Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.
Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics...
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You can specify the type of files you want, for your gadget.Accountable Marketing: Linking marketing actions to financial performance | From Routledge.Not only was the story interesting, engaging and relatable, it also teaches lessons.