|||"Business success or failure is often determined by decisions made in establishing selling prices for products and services. . . In this clear and readable work, the authors present a good summary of the literature on pricing policy, emphasizing the relevance
Business success or failure is often determined by decisions made in establishing selling prices for products and services. . . . In this clear and readable work, the authors present a good summary of the literature on pricing policy, emphasizing the relevance of costs. They propose a system that involves analyzing indirect costs to distinguish those that may be relevant to pricing in some circumstances but not others. This `analytical contribution accounting' has pr...
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