||7 of 10 people found the following review helpful.| Save your money!|By Aristo|A friend bought this book at the NIRI Conference and gave it to me to read (he said he could not get through it). Having studied quite a few books on the subject when I got started in the profession, I was hoping to find something new and exciting - what a disappointment! Honestly - how many more books rehashing the same old do we need on this subj
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
[PDF.pg56] Investor Relations: Principles and International Best Practices in Financial Communications Rating: 3.63 (488 Votes)
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