||About the Author||H.G. HEYMANN is Associate Professor of Finance at Indiana University Northwest, Gary, Indiana.||ROBERT BLOOM is Professor of Accounting at John Carroll University in Cleveland, Ohio. ||Among Bloom and Heymann's previous books is Decision S
The concept of opportunity cost, an integral part of classical economic theory, is more than two hundred years old. Yet it is still not fully understood today. This work focuses on opportunity cost as it affects decision making, managing, and business problem solving--where the acceptance of one alternative precludes the acceptance of others. H.G. Heymann and Robert Bloom clarify the issues associated with the opportunity cost principle, the measurement of opportunit...
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