||1 of 1 people found the following review helpful.| Economists and marketers finally talk to each other!|By Matt|A unique collaboration of an economist and a marketing expert on the principles of pricing. It has a great blend of rigorous theory and applied methods.||'Pricing books are divided into two types. Economics texts cover pricing theoretically but rarely help the reader understand how to apply the concepts. Marketing pricing books explain 'how to do it' but rarely link the theoretical concepts to actual pricing d
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may...
[PDF.wp05] Principles of Pricing: An Analytical Approach Rating: 3.83 (562 Votes)
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You can specify the type of files you want, for your device.Principles of Pricing: An Analytical Approach | Rakesh Vohra, Lakshman Krishnamurthi. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
