The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing"
This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century ...
[PDF.cd38] Summary: Brand Hijack: Review and Analysis of Wipperfurth's Book Rating: 3.87 (738 Votes)
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