||2 of 3 people found the following review helpful.| Very nice book!|By Michael Thibodeau|I found this to be a useful and practical resource... a "must read" for the savvy marketing professional.||“Time is not money in today’s marketplace. It’s much more important than that. So say Rosen and Turano in this highly relevant book that I recommend to anyone looking for a better way to locate customers at the precise moment they’re l
How long does it take to buy a loaf of bread? A pair of shoes? A car?
These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all.
For today’s savvy marketers understanding ho...
[PDF.aq98] Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy Rating: 4.71 (652 Votes)
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You can specify the type of files you want, for your gadget.Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy | John Rosen, AnnaMaria Turano. I was recommended this book by a dear friend of mine.
